what is digital marketing?
Digital marketing AKA inbound marketing is a cheaper alternative to traditional marketing.
So what's it all about?
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. -SAS
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. -Financial Times Lexicon
A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a free ebook, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead. -technopedia