Does Your Business Remind People Of A Flea Market?
We constantly get emails and meet with clients who can't understand why their customers haggle them to death. This constant ask for a discount has nothing to do with the customer and everything to do with the brands messaging.
Ok, think about this, when you go into a flea market, it is appropriate to bargain with the vendors, it's a known practice. When you walk into Nordstrom, you would never fix your lips to ask for a bargain on a bottle of Chanel, the price is fixed and there's no negotiating that. But why, because Nordstrom is a luxury department store that spends lots of money attracting the customers that value their products.
Here are the 3 steps to take to acquire a customer who values your offerings:
1. Be honest with where your brand is at and where you want it to be. If you decide you don't mind the constant bargain ask or the low price points of your offerings, stay there. That is your brand and there is nothing wrong with that.
2. Take a look at your top competitors. What do they do better? What is the differentiation? How can you capitalize on your uniqueness?
3. Hire an expert, they will be able to assess your business and provide the best strategies to catapult your brand to the next level.